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A business model serves as the conceptual foundation to help organizations define how value is created and captured. Organizations that leverage information and communication technology (ICT) environments create the potential for end users to contribute their knowledge regardless of geographic location, temporal considerations, and organizational affiliation. Research over the last two decades has shown that leveraging end users can be beneficial to an organization in terms of developing creative product solutions, expanding innovation sources, maximizing the potential for project success, and extending organizational processes. Consequently, organizational business models are evolving and adapting to this new operating environment, resulting in new challenges for practitioners and academics.
My research focuses on the intersection of user-generated content using social and digital networks and organizations, with an emphasis on three areas: (1) using virtual network environments for knowledge management and innovation, (2) examining social network effects on organizing and collaborative work, and (3) exploring the influence of socio-technical factors on user experiences. Currently, I am examining engagement behaviors in user-generated content websites such as Facebook, YouTube, Dell IdeaStorm, and Digg.com.
